The Dubai Esports and Games Festival – HORIZON

A gamified Dubai, players becoming gaming characters Jumanji style and rushing through the iconic skyline is the ultimate way to get into DEF 2024.

Horizon FCB Dubai invited Fgreat to bring you the ‘LET’S PLAY’ campaign, transforming Dubai’s iconic skyline into a thrilling universe. 

With a 5 weeks aggressive production schedule and filming in London with director Nick Cornwall and DOP Alex Metcalfe,

We delivered a great campaign that’s got everyone buzzing about grabbing their tickets.

Now in its third year, DEF is not only the biggest gaming event in the Middle East but is also on its way to becoming the largest in the world.

Hit play and enjoy

What it is about:
Esports Festival in Dubai

We love this project for:
Teleportation mixed with time-travel

Things to watch out for:
Futuristic Dubai, as if that was even possible

  • Client: Horizon
  • Year: 2024
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